HBR Consulting LLC

  • Marketing Specialist

    Posted Date 2 weeks ago(6/8/2018 2:39 PM)
    Job ID
    2018-1206
    # of Openings
    1
    Location : Location
    US-IL-Chicago
    Practice Group
    Operations
  • Overview

    HBR Consulting LLC (HBR) is seeking a marketing specialist to be part of its Marketing team. As a marketing specialist, you will join a growth-oriented company focused on advancing HBR’s brand in the market.

     

    HBR delivers advisory, managed services and software solutions that increase productivity and profitability, while mitigating risk for law firms, law departments and corporations. As trusted advisors with deep industry experience, clients partner with HBR to achieve significant, sustainable results. Working at HBR, you will engage with colleagues who are smart, innovative and eager to meet new challenges. Combining an entrepreneurial spirit and a “can-do” attitude, our employees are our greatest competitive advantage.

     

    In this role, you will participate in the planning and execution of our strategic events program and collaborate with practice group and operations teams to establish priorities and assess return on investment. The marketing specialist reports to the marketing director. Additionally, the marketing specialist will continuously strive to improve and refine our strategic events program to ensure our event approach and presence align with target audiences to produce results.

    Responsibilities

    • Plan and execute events – including conferences, roundtables, webinars and HBR-hosted meetings – from inception through event evaluation
    • Develop and maintain budgets for events and provide periodic reports to stakeholders
    • Identify HBR-hosted event venues; write and distribute RFPs and negotiate final contract 
    • Establish and maintain a database of vendors, caterers etc.
    • Manage pre-, during- and post-event logistics for HBR-sponsored events
    • Track and process expenses, including reimbursements and honoraria 
    • Draft event communications, email announcements and speaker calls for participation 
    • Liaise with practice groups, marketing team colleagues and / or vendor partners for co-sponsorship opportunities and event coordination 
    • Manage HBR’s events calendar 
    • Recommend new event / sponsorship opportunities based on practice and Company priorities and target audience alignment
    • Understand HBR service offerings and work with content manager to recommend subject matter expert speaking opportunities
    • Collaborate with digital strategist to develop social media strategy to support events
    • Work with graphic designers to develop impactful HBR-branded event materials 
    • Manage the HBR-branded promotional item store 
    • Maintain an intimate knowledge of HBR brand and style guides

    Other Responsibilities

    • Collaborate with content manager to plan and execute HBR’s premier, invitation-only Legal Lab and LegalXchange events 
    • Proof, edit and recommend graphic enhancements for business development presentation decks and marketing collateral (i.e., print, email, social, ads, etc.) to comply with HBR brand and style guidelines 
    • Serve as brand ambassador; train others on HBR brand and style guide requirements
    • Ability to work occasional evenings or weekends during peak event periods
    • Project manage daily tasks and responsibilities and report out on project status 
    • Deliver exceptional service 

    Qualifications

    • 3-5 years’ experience in events management or similar role 
    • Bachelor's degree in marketing preferred
    • Strong verbal and written communication skills 
    • Comfortable in an environment that requires setting and adjusting priorities 
    • Creative and strategic thinker
    • Detail oriented with exceptional organization and project management skills 
    • Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, use of the Internet, e-mail and other software programs relevant to this position 
    • Solid writing and editing skills in English 
    • Ability to multi-task, prioritize and thrive in a deadline-driven, fast-paced environment

    Preferred Qualifications

    • Project management experience a plus
    • B2B and professional services marketing experience is preferred
    • Material / Technology Used
    • Windows-based
    • HubSpot, marketing automation software
    • NetSuite, CRM
    • AirTable, collaboration technology 
    • WordPress, content management system

    Working Conditions + Physical Requirements

    • Office environment 
    • Minimal evening and weekend work 
    • Fast-paced environment 
    • Ability to lift up to 25 lbs. 
    • Ability to push carts with up to 40 lbs. of material 
    • Ability to sit at a computer for an extended period 

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